Pottermore was supposed to open its e-bookstore in October, but pushed back the launch to the first half of 2012, citing concerns about heavy traffic.
The survey asks for country of residence, age (the highest age group is “Over 35”), and whether respondents are parents of kids under 13. It asks respondents which Harry Potter books they have read, what their favorite is, and which of the books they own in printed form. The survey also asks about respondents’ e-reading habits: How often they read e-books, which device they use and where they buy the books from. And it includes other questions about whether respondents would give the e-books and digital audiobooks as gifts and which other Harry Potter products they have purchased.
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