Book2BookThursday 30 Aug 2012
The publisher has rebranded the Borders.com.au site which Pearson bought for less than $5 million after owner REDGroup's collapse last year. The company says its new Bookworld.com.au site is aiming to compete with Amazon on price and delivery, offering free shipping with two-to-three day delivery to any capital city on Australian books. Bookworld has about 100,000 e-book customers and a total of 750,000 customers on its database.watoday.com.au