Publishing Perspectives

CoverCake: Social Media Analytics Customized for Publishing Silicon Valley tech analytics upstart CoverCake was created exclusively for the publishing industry to track the impact of social media on campaigns. Read more »

How Do You Quantify Social Media Impact? Looking at Amazon sales rankings or Nielsen BookScan data might give you clues, but assessing the true impact of social media is much more elusive. Read more »

Wildly Popular Chinese SF Trilogy to Get English Translation by Chinese Publisher Liu Cixin’s Three Body trilogy has sold 400,000 copies, making it the most popular SF series in China ever. Now a Chinese publisher is translating it to English. Read more »

Henry IV, Part Two: Next up for PP’s Shakespeare Reading Group Can a sequel be as good as the original? Publishing Perspectives' group read of William Shakespeare, The Play’s The Thing, moves on to Henry IV, Part Two. Read more »

Why I Went From a Small Press to a Teeny, Tiny Press Author Jay Wexler on how he was tempted to self-publish his new book of stories, but still opted for a traditional, if unconventional and tiny, publisher. Read more »

From the Archives:

What Startups Can Teach Publishers The relationships between entrepreneurs and venture capitalists and authors and publishers are more similar than you might think. Read more »