Speaking at the launch party for Tom Bower's unauthorised biography Sweet Revenge: The Intimate Life of Simon Cowell, which reveals the reality TV guru had an affair with former X-Factor judge Dannii Minogue and was romantically interested in fellow judge Cheryl Cole, Cowell said he was sorry to anyone upset by it.
''I want to publicly apologise to anybody I embarrassed because I have tried to keep my private life quiet a bit and I do have to apologise to certain people and certain members of my family. That's the score.''
Addressing the star-studded party at the Serpentine Gallery in Kensington Gardens last night, Cowell said extracts from the book, which have been serialised in the Sun, made him want to hide.
Full story at The Telegraph.
The Daily Mail at the launch.
The Guardian story.
''I will be honest with you, I spent last week under a pillow in my bedroom. Newspapers were literally banned for a week.
''I always know how bad things are when my head of TV sends me these really sweet messages saying 'are you OK', which means it's really bad.''
Full story at The Telegraph.
The Daily Mail at the launch.
The Guardian story.