Apple sells 350,000 textbooks in three days, analyst says

by Don Reisinger January 23, 2012 -  CNET

Have 350,000 digital textbooks been downloaded already?

(Credit: Josh Lowensohn/CNET)

Since digital textbooks are still in their infancy, it might be tough to determine success in that market just yet. But so far, it appears Apple is doing quite well.
TheiPhone maker reportedly sold 350,000 digital textbooks through its iBookstore in just its first three days of availability, Global Equities Research has revealed, according to All Things Digital, which obtained the data from the analyst firm. Global Equities Research monitors textbook downloads through its own "proprietary tracking system," All Things Digital said today. The firm doesn't disclose how that system works.
Last week, Apple unveiled digital textbooks for its iPad. The books, which are coming through major textbook publishers McGraw-Hill and Pearson, among others, allow for far more interactivity than physical editions. The textbooks come with video, 3D images, instant glossaries, and the ability to highlight and add notes. In addition, Apple is charging $14.99 or less for the high school textbooks available so far, making them more affordable than their traditional counterparts.
Full story at CNET.

And report from All Things D