Listed global logistics company Mainfreight has been one of the darlings of the New Zealand share market since it went public in 1996. Coincidentally, its listing came just a year after it became one of the founding supporters of the Duffy Books in Homes programme.
Since the initial relationship, in which Mainfreight sponsored books which were given to children in low decile schools, the firm has increased its support of the programme and has become a major sponsor of the literacy initiative.
In addition to sponsoring 54 of the 541 schools involved in the programme, Mainfreight provides a rent-free office, allowing the charity to direct more of its funding towards books which make their way into the hands of more than 100,000 children in low-income communities nationwide.
One of Mainfreight’s most anticipated contributions to the Duffy programme is the annual Mainfreight Award for Excellence in Attitude.
Each year a senior student in each Duffy school is awarded a high quality reference book, cup and certificate signed by Bruce Plested, Mainfreight’s Executive Chairman. Many schools choose to make this their major end of year prize for departing students.