Erotica trend seduces foreign territories


12.07.12 | Joshua Farrington and Charlotte Williams - The Bookseller

Rights in E L James' Fifty Shades trilogy have sold to 41 foreign publishers to date, with the books already in print in seven foreign territories.
Foreign rights agency ILA, which handles the translation rights in James' works on behalf of Valerie Hoskins Associates, is continuing to sign deals for the books, with the work in print in Dutch, Spanish, Italian, German, Romanian, Portuguese and Serbian so far.
According to the agency, Goldmann in Germany is already on their sixth printing of the first volume, having published it on Monday last week, with Mondadori in Italy having printed 1.39 million copies of all three books to date.
At least 27 international publishers will have published the books by the end of the year, with some still to confirm their schedules.
Meanwhile, the erotica trend is spreading, with French publisher Univers Poche launching a new digital imprint, which will offer short erotic reads classified according to "their level of 'pleasure'.
The new imprint, 12-21, will be offering the series "Les petits érotiques" in association with Editions Blanche, aimed at providing five to 12-minute reads for customers on the go.
They will be priced according to the length of the story, between 99c and €1.99 (79p and £1.57).
As well as the erotic tales, and a similar series of short crime stories,12-21 will feature 700 titles, including backlist books and new titles from across the Univers Poche group.

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