Otago Daily Times - By Sally Rae on Wed, 16 Nov 2011
According to its website, it offered "the kind of delectable reading experience that makes you forget you're not holding a paperback" with the ability to read "while you wait for volcanoes to subside, the bath to fill, the bus to arrive".
As well as doing her own writing, Ms Todd used to work as an editor for Dunedin publisher Longacre Press.
When she lost her work there when it was sold to Random House in late 2009, she felt it was time to put into action an idea she had "percolating away" to start a digital publishing enterprise.
Full story at ODT.