Best business book in years

Gordon Dryden writes:

Richard Branson’s new book, Like a Virgin (subtitled: Secrets they won’t teach you at business school) is the best business book I have read in years.

I had thought it would be the same as his previous books.  But every chapter (almost every sentence) in this one sparkles with pertinent advice: one short chapter on almost every aspect of setting up a business and running it successfully.

Virgin now has 400 different business units under the one brand.  And the book tells how and why “small is best”.

It also provides a practical lesson in succinct writing, from a successful entrepreneur who was handicapped at school by a combination of what some would call dyslexia and “attention deficit syndrome”.

Next time you’re in a bookshop, pick up a copy and read the simple Q and A summary at the start of the book.  I bet you then buy it.  I did on Saturday.  Now you’ll find every page of my copy with some underlining.

Published in paperback 2012 by Virgin Books, a Random House imprint.