Oxford University Press' Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.
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Are you already working with a highly sophisticated content strategy, thus future-proofing your business, or are you still in the pen-and-ink era? |
| More News from the London Book Fair 2012:
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Little, Brown's COO, David Kent, leaves the business this week. He said good-byes during the London Book Fair, the last stop on his worldwide farewell tour.
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| A panel on social media at the London Book Fair tells publishers they can't afford not be engaged on various social media platforms.
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| China's Vice Minister of General Administration of Press and Publication, Wu Shulin, recites a Ben Johnson poem at a London Book Fair party.
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Authors and translators discuss why more effort should be taken to translate and support minority languages. |