There's a new PR firm in town - one that's set up specifically to promote books.

Possibly the first of it's kind in New Zealand, Lighthouse PRcombines the skills of experienced book publicist Lorraine Steele, and social media whizz Sarah Gumbley.  
Lighthouse PR launches on 20 October, and will offer a range of services to self published authors and publishing houses.

lorraine steele

Lorraine Steele has been in the entertainment industry all her working life. After 10 years distributing and publicising New Zealand movies, she followed her passion for books and moved to HarperCollins Publishers NZ where she worked for 10 years as Publicity Manager. In 2008 Lorraine started up her own freelance PR business and now enjoys the diversity of working with large and small publishing houses, and an increasing number of self-published authors. Authors she's worked with include: Jeffrey Archer, Frank McCourt, Bernard Cornwell, Paulo Coelho, Steve Williams, Amy Tan, Isabelle Allende, Barbara Taylor-Bradford, Paullina Simons, Jonathan Franzen, Michael Cunningham, Max Cryer, Donna Hay, Andrew Morton, John Kehoe, Fay Weldon, Margaret Mahy, Tessa Duder, Joy Cowley, Julia Hartley Moore, Richard Till, Joe Bennett, Julie Biuso and many more.

sarah gumbley

Sarah Gumbley has been a social media enthusiast since the very beginning; jumping onto the blogging bandwagon nearly a decade ago. Since then she has been a social media enthusiast, owned her own online marketing business, and over the years spoken at many events, conferences and workshops on social media and the online world. Sarah also has ties with the publishing industry after working for legal publishing company and formerly a keen book reviewer for a range of websites and magazines. Along with her work for Lighthouse PR, Sarah is currently completing a PhD on social media and lectures the Communications students on a range of media topics at AUT university. 

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