UK Publishers Seek 'Most Thrilling Outcome for Readers and Writers'

Publishing Perspectives From the Futurebook conference: a pie-chart from BML which showed that 59% of consumers (4,000 book buyers were polled) bought their e-books from Amazon during August this year, with just 14% choosing the nearest rival, the iBookstore.
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DISCUSSION:
What is the 'New' Publisher?
The new world order, according to ex-book retailer, former TV producer and head of Unbound, John Mitchinson, is catering directly to readers.