Grown Up Digital: How the Net Generation is Changing Your World
The world in which Don Tapscott wrote this book was rather different from the one in which it has appeared. A couple of years back, Britain, Western Europe, North America and most other large economies were still in the midst of a boom that some thought was going to last forever. For employers, one of the key issues was finding a way of engaging the attention of a generation of young people whom many social critics regarded as being almost unemployable – at least in the traditional sense.
As Tapscott relates at the beginning of this book, people aged between 11 and 31 have tended to be looked down upon by their elders (in other words, would-be employers) as ignorant, easily distracted, self-obsessed and work-shy – among many other none-too-complimentary things. He rebuts all these arguments, claiming that, just because the youngsters usually referred to as Generation Y behave differently to the Baby Boomers they are not necessarily undesirable members of the workforce.
On the contrary, he suggests that the people he prefers to label the Net Generation have the ability to transform the fortunes of organizations because they have an almost intrinsic understanding of the new technologies that their predecessors lack. While Baby Boomers and, to a certain extent, the Generation X-ers who followed them use technology to help them in their work and in their leisure life, the members of the Net Generation have "grown up digital" and are therefore totally immersed in technology and its possibilities.
He writes: "Sure, you're as cyber-sophisticated as the next person – you shop online, use Wikipedia, and do the BlackBerry prayer throughout the day. But young people have a natural affinity for technology that seems uncanny. They instinctively turn first to the net to communicate, understand, learn, find and do many things."
Tapscott is a Canadian, but he has the enthusiasm associated with people from the big country to the south of his own and has devoted much of it in recent years to chronicling the development of this tech-savvy generation. A Baby Boomer himself (he was born right at the beginning of the generation, in 1947), he has clearly been inspired by watching the development of his own children – who were aged 10 and seven in 1993, when he began the work that led to his 1996 book, Growing Up Digital. He has amassed a mountain of evidence to support his case. He is not afraid to spot trends, particularly when they involve technology. In 1992, he co-authored a book called Paradigm Shift, which was one of the earlier attempts to assess the growing influence and promise of information technology. For better or worse, this contributed to a popularizing of the concept of the "paradigm shift" – a term that had previously been restricted to describing scientific revolutions. Later, he collaborated on Wikinomics, which set out to explain how collaboration was changing everything.
Read more of Roger Trapp's review here, or get a copy of Grown Up Digitalnow!
A fascinating inside look at the Net Generation, Grown Up Digitalis inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digitalreveals:
- How the brain of the Net Generation processes information.
- Seven ways to attract and engage young talent in the workforce.
- Seven guidelines for educators to tap the Net Gen potential.
- Parenting 2.0: There's no place like the new home.
- Citizen Net: How young people and the Internet are transforming democracy.
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
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