As 2008 comes to a close, I thought it would be informative to compose a list of the five best business books for the year. This is not an objective list. How could it be? Nearly 70 times a year I provide my opinions on the current books I've read -- just my opinion, not the definitive judgment. And I can't read every book (though at times, I feel like I do) so I've missed a bunch of business books that probably deserve to be recognized.
So here are the business books that I thought were best. If you think I missed the boat or the mark on any business book, please leave a comment and let me know what you think are the best business books for 2008 and why. And thanks for reading!
The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need.Daniel H. Pink, Rob Ten Pas. Riverhead Books. 160 pages.
Every book Pink writes is the same -- brilliant -- and doing an illustrated career guide in the style of Japanese manga is an inspired way to communicate the basics of career development in a language best understood by those who need it most.
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter).Garr Reynolds. New Riders. 227 pages.
I've sat through -- and perpetrated -- too many bad PowerPoint demos and Reynolds' wise and clear explications may not be the antidote, but at least now there's no excuse for mediocrity and boredom.
Buying In: The Secret Dialogue Between What We Buy and Who We Are.Rob Walker. Random House. 256 pages.
Why do we buy? Why are some brands cool and others corny? Walker doesn't have all the answers, but he asks the right questions. Following his curiosity leads to even more questions and a very provocative trip.
Crunch: Why Do I Feel So Squeezed? (And Other Unsolved Economic Mysteries).Jared Bernstein. Berrett-Koehler. 225 pages.
Finance is boring and understanding how our economy functions may be soporific, but Bernstein never got that memo so he comes up with an enlightening and imaginative lesson in how the micro and macro interact with various constituencies -- including the American public.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business.Crown Business. Jeff Howe. 320 pages.
As new affinity groups form around different products, needs and purposes, Howe examines the implications for business in particular and society in general in his tour of the new frontier of aggregated intelligence.
For some more 2008 winners, check out this list. Also of note:
- Selling: The Secret to Success
- Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
- What To Do When You Become the Boss

2 comments:
The idea of being your own boss and running your own business is exciting but how many people are successful in actually bringing this dream to realty, tough today internet provides an easy platform to be your own boss. All you need is a good ecommerce solution. http://www.infyecommercesolution.com/ my convenienced.
I agree Peter, it is really hard to run your own business. I reviewed a book recently that walks one through how to promote their home-based business so that they do become successful. Still, it is a difficult task. That is why reading up on it first is so important.
Thanks for stopping by. ;)
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